
Value-driven growth for Businesses, Brands and Personalities
Driving brand as a business and individual strategyHi – I am Anne
Growth through clarity and inspiration
I am a brand leader in the tech and digital business space, an expert for value-driven growth and an award-winning brand & transformation strategist for lifestyle, health, tech and mobility. As a consultrepreneur I help you grow businesses that make a difference and truly believe that everyone profits from purpose – since 2012 with my own ventures.
Among the many companies I worked with are Lufthansa, Deutsche Bahn, Mercedes Benz, VIU Eyewear, Friendsurance, Applift, Osram, Harley Davidson, Offerista, Roland Berger, Applift, Tesa, CDU, Intel and many more.
Since 2020 with a strong focus on sustainable business strategies with Rebecca Henderson as my professor in Harvard.
I teach and speak about brand building, profitable purpose, value-driven growth, and empowerment at events like the New Mittelstand Summit or Universities like D-School Potsdam and Macromedia.

Brand and Purpose Impulses
Need some inspiration? Challenge? Discuss a perspective? Let’s talk.
Brand Development
Let’s co-create your relevant, unique and impact-driven brand! A strong brand that stands out and attracts the right people fast and sustainably
Brand Sparring
In need for a sounding board and expert guidance?
I’m curious to know more about your challenges and share my knowledge with you.
happy businesses and brands
Lufthansa
Applift
LEROI
TLGG
Spooning
Deutsche Bahn
offerista
Friendsurance
Mercedes Benz
Osram
Berlinale
DVAG
Otto Group
Berlin Partner
…
You?